Grocery chain study ranks Market Basket No. 2 in the nation

Local News

This study found that U.S. consumers prioritize saving money on groceries more than their counterparts in other developed countries.

A new ranking from customer data science company Dunnhumby ranked Market Basket as the No. 2 grocery store chain in the nation for the second year in a row. The ninth annual U.S. grocery ranking includes 81 retailers from across the nation that sell food and non-food household items.

The Tewksbury-based chain beat out Wisconsin-based Woodman’s and came in second only to Texas-based H-E-B supermarkets, according to Dunnhumby’s Retailer Preference Index. For the first time, the top three retailers in the United States are regional chains.

According to Dunnhumby, the ranking takes into account financial results and customer preferences. The financial data is taken from Flywheel, and the customer perception data is from Dunnhumby’s annual survey of 11,000 U.S. grocery store customers. 

This study found that U.S. consumers prioritize saving money on groceries more than their counterparts in other developed countries, and that 41% of a retailer’s long-term success depends on saving customers money through competitive prices, promotions, and rewards programs. 

Market Basket, well-known for its slogan “More for your dollar,” was determined by a Boston Globe investigation last year to have the lowest overall prices of everyday grocery items. 

Although the grocery chain made headlines in 2025 due to the founding family’s ongoing feud, the management disputes have had little impact on the unwavering brand loyalty of Market Basket employees and customers.